![]() ![]() “And by becoming the operator of Studio71 France, we are bolstering our presence in multiplatform premium online video, and our status as a key partner for emerging web creatives,” he added. “By taking a stake in Studio71, the TF1 group is positioning itself in the global digital ecosystem alongside two of Europe’s leading media groups,” said Olivier Abecassis, VP of innovation and digital at TF1 Group. “The partnership with TF1 Group and Mediaset gives us access to key European markets where the online video market is just now picking up momentum and promising significant potential,” noted Christof Wahl, member of the executive board, digital, and COO of ProSiebenSat.1 Group. ![]() The network will now use proceeds from the deal “to fund additional premium content and IP as well as further territory expansion,” the statement said. Studio71, which is based in Los Angeles with offices in New York, Berlin, Toronto and London, has some 1,200 channels and generates around 6 billion monthly views on YouTube alone, according to the company. The stated business model for the expansion will seek to replicate the success of Studio71 in Germany, which is based on the winning mix of ProSiebenSat.1 Group’s TV hits like Germany’s version of “The Voice,” combined with top online content from leading local creators, such Gronkh, who is Germany’s No. Under the Mediaset partnership, Mediaset’s Publitalia80 unit will become the exclusive sales agent for Studio71 advertising in Italy.Įach new Studio71 platform will feature content from TF1 and Mediaset’s top-rated TV shows as well as content from Studio71’s top creators. As part of the agreement Studio71 will acquire a strategic minority interest in premium multichannel network Finder Studios, which is controlled by TF1 Group. The entry of these two top European generalist broadcasters will see Studio71 expand by setting up local operations in France and Italy. The deal values Studio71 at roughly 400 million euros ($425 million). ![]() ProSiebenSat retains about 70% of Studio71 shares, according to a statement. TF1 has taken a 6.1% stake in Studio71, while Mediaset has taken an initial 5.5% chunk for a combined investment of 53 million euros ($56 million). ROME – Studio71, the multichannel network controlled by German broadcaster ProSiebenSat.1, has forged partnerships with French TV network TF1 Group and Italy’s Mediaset, which have become minority shareholders in the company, forming a European alliance in the advertising-video-on-demand sector. ![]()
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